Branding isn’t just about having a nice business card and a decent website. It’s about building a look, voice, a reputation for quality and excellence and most importantly a vision to set your brand apart.
It takes time and nurturing and a thorough understanding of your product and what makes it appealing to a mass or targeted audience. Everyone wants the occasional soda, but what makes them choose a Pepsi over a Coke? Taste is one factor, but it’s the brand that makes the product into something familiar, that resonates within the consumer.
That is why consistency is so important–it builds trust and loyalty. On the other hand, a brand must be flexible enough to stand the test of changing times.
It’s a delicate balance, but at M64 we love the challenge. It’s our job
to build success stories and we want to be part of yours.