marketing64

Motivations in Consumer Buyer Behaviour

In this small post I will outline the motivations of the consumer buyer behaviour. A product is not simply its image or how it looks like. A product is an item that has other interests in the eyes of the customers and consumers. [...]

Relationship marketing can be defined as an attempt to establish, maintain, enhance and commercialise customer relationships so that the objectives of both parties are met. This is done by mutual exchange and fulfilment of promises. It consists of a shift from activities [...]