marketing64

CLASSIFYING NEW PRODUCTS
Continuous Innovation
This type of innovation is a simple changing or improving of an already existing product where the adopter still uses the product in the same fashion as they had before. An example of a continuous innovation is now seen in the automobile industry as it continues to change and develop.
- Dynamically [...]

Motivations in Consumer Buyer Behaviour

In this small post I will outline the motivations of the consumer buyer behaviour. A product is not simply its image or how it looks like. A product is an item that has other interests in the eyes of the customers and consumers. [...]

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