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THE MACRO ENVIRONMENT
This refers to the external factors which affect a company’s planning and performance, are beyond its control and are said to be dynamic in nature in that it is continuously evolving. It includes the political, economical, socio-cultural and technological environments.
 

A FRAMEWORK FOR MACRO-ENVIRONMENTAL ANALYSIS 
PEST ANALYSIS
-          The political and legal [...]

Motivations in Consumer Buyer Behaviour

In this small post I will outline the motivations of the consumer buyer behaviour. A product is not simply its image or how it looks like. A product is an item that has other interests in the eyes of the customers and consumers. [...]

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