The microeconomic environment focuses on the kind of market structure that an organisation finds itself competing in and includes the company itself, suppliers, distributors, competitors and publics. These are internal factors close to the company that have a direct impact on the organisations strategy. Micro environmental factors include:
- Customers
Organisations survive on the basis of meeting [...]
Motivations in Consumer Buyer Behaviour
In this small post I will outline the motivations of the consumer buyer behaviour. A product is not simply its image or how it looks like. A product is an item that has other interests in the eyes of the customers and consumers. [...]
A brand is what prevents something from being a commodity. It’s why I pay more for a cup of Starbucks coffee than the coffee down the street. The coffee down the street may be better, or it may be swill, I don’t know. The Starbucks brand assures me that I’ll get a good, strong, although [...]
