marketing64

Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all of a firm’s business-to-business, marketing channel, customer-focused, and internally directed communications.
1.    Information Technology
The [...]

In order to keep themselves up to date with these challenges, organisations should utilise a concept called Environmental Scanning. This is a concept from business management by which businesses gathers and utilises information about events, trends, and relationships in an organisation’s external environment, the knowledge of which would assist management in planning the organisation’s future [...]

1.       SWOT ANALYSIS
This is a strategic planning tool used to assess the Strengths, Weaknesses, Opportunities, and Threats of a business. Strengths and weaknesses are internal to the organisation while opportunities and threats are external. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable [...]