marketing64

Branding seeks to create and communicate a three-dimensional character for a product that is not easily copied or damaged by competitors’ efforts. A brand consists of any name, design, style, words, or symbols, singly or in combination, that distinguish one product from another in the eyes of the customer.
 TRADE MARKS
Smells 
Sounds 
Product shapes 
Packaging 
Brand names 
Logos
 
FEATURES OF AN EFFECTIVE [...]

 A brand is what prevents something from being a commodity. It’s why I pay more for a cup of Starbucks coffee than the coffee down the street. The coffee down the street may be better, or it may be swill, I don’t know. The Starbucks brand assures me that I’ll get a good, strong, although [...]