Branding
Mar.09, 2009 in
Marketing Concepts
Branding seeks to create and communicate a three-dimensional character for a product that is not easily copied or damaged by competitors’ efforts. A brand consists of any name, design, style, words, or symbols, singly or in combination, that distinguish one product from another in the eyes of the customer.
TRADE MARKS
Smells
Sounds
Product shapes
Packaging
Brand names
Logos
FEATURES OF AN EFFECTIVE [...]
