marketing64

"Today you will learn about choosing a niche," the old man said. "Look at these blogs, and tell me what you see." "Well, this one is about a topic that so many other people are writing about. There must be a lot of [...]

 A brand is what prevents something from being a commodity. It’s why I pay more for a cup of Starbucks coffee than the coffee down the street. The coffee down the street may be better, or it may be swill, I don’t know. The Starbucks brand assures me that I’ll get a good, strong, although [...]