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	<title>marketing64</title>
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	<link>http://marketing64.com</link>
	<description>Marketing blog, where you can find all information regarding the marketing and advertisment world and business.</description>
	<pubDate>Tue, 19 May 2009 10:16:19 +0000</pubDate>
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		<title>Anatomy of a product model</title>
		<link>http://marketing64.com/?p=151</link>
		<comments>http://marketing64.com/?p=151#comments</comments>
		<pubDate>Tue, 19 May 2009 10:16:19 +0000</pubDate>
		<dc:creator></dc:creator>
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		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[actual product]]></category>

		<category><![CDATA[anatomy of a product model]]></category>

		<category><![CDATA[augmented product]]></category>

		<category><![CDATA[classification of products]]></category>

		<category><![CDATA[convenience product]]></category>

		<category><![CDATA[core products]]></category>

		<category><![CDATA[unsought]]></category>

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		<description><![CDATA[A product is a physical good, service, idea, person, or place that is capable of offering tangible and intangible attributes that individuals or organisations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value to acquire it. &#160;&#160;&#160; &#160;&#160;&#160; &#160;&#160;&#160; &#160;&#160;&#160; &#160;&#160;&#160; &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; (Blythe, [...]]]></description>
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		<title>NEW PRODUCT DEVELOPMENT</title>
		<link>http://marketing64.com/?p=145</link>
		<comments>http://marketing64.com/?p=145#comments</comments>
		<pubDate>Sun, 17 May 2009 11:16:28 +0000</pubDate>
		<dc:creator></dc:creator>
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		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[consumer tastes]]></category>

		<category><![CDATA[new product launch]]></category>

		<category><![CDATA[product]]></category>

		<category><![CDATA[product development]]></category>

		<category><![CDATA[product failure]]></category>

		<category><![CDATA[product market size]]></category>

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		<description><![CDATA[CLASSIFYING NEW PRODUCTS
Continuous Innovation 
This type of innovation is a simple changing or improving of an already existing product where the adopter still uses the product in the same fashion as they had before. An example of a continuous innovation is now seen in the automobile industry as it continues to change and develop. 
-&#160;Dynamically [...]]]></description>
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		<title>Sucessive stages in the evolution of Marketing</title>
		<link>http://marketing64.com/?p=141</link>
		<comments>http://marketing64.com/?p=141#comments</comments>
		<pubDate>Sat, 18 Apr 2009 10:59:29 +0000</pubDate>
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		<category><![CDATA[About]]></category>

		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[product concept]]></category>

		<category><![CDATA[production concept]]></category>

		<category><![CDATA[selling concept]]></category>

		<category><![CDATA[societal marketing concept]]></category>

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		<description><![CDATA[1.&#160;&#160;&#160; Production Concept
The production concept holds that consumers will favour products that are available and highly affordable and that management should, therefore, focus on improving production and distribution efficiency.&#160; This is one of the oldest philosophies that guides&#8217; sellers.
The production concept is useful when:
-&#160;&#160;&#160; Demand for a product exceeds the supply.
-&#160;&#160;&#160; The product&#8217;s cost is [...]]]></description>
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		<title>International Marketing</title>
		<link>http://marketing64.com/?p=137</link>
		<comments>http://marketing64.com/?p=137#comments</comments>
		<pubDate>Mon, 13 Apr 2009 19:43:08 +0000</pubDate>
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		<br />
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		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[challenges of marketing]]></category>

		<category><![CDATA[government policies]]></category>

		<category><![CDATA[international marketing]]></category>

		<category><![CDATA[international marketing approach]]></category>

		<category><![CDATA[international marketing strategy]]></category>

		<category><![CDATA[motives for internationalisation]]></category>

		<category><![CDATA[strategies for SME's]]></category>

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		<description><![CDATA[WHAT IS INTERNATIONAL MARKETING?
International marketing is the marketing of goods, services, and information across international boundaries. The home firm&#8217;s domestic approach may be ineffective, counterproductive, or illegal in foreign markets.
CHALLENGES OF THE INTERNATIONAL MARKETING ENVIRONMENT 

1.&#160;&#160;&#160; Culture 
2.&#160;&#160;&#160; Markets 
3.&#160;&#160;&#160; Data 
4.&#160;&#160;&#160; Politics 
5.&#160;&#160;&#160; Governments 
6.&#160;&#160;&#160; Economies 
7.&#160;&#160;&#160; Finance
8.&#160;&#160;&#160; Business
9.&#160;&#160;&#160; Control&#160; 
&#160;
MOTIVES FOR INTERNATIONALISATION&#160;&#160;&#160; &#160;&#160;&#160; [...]]]></description>
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		<title>The communications process</title>
		<link>http://marketing64.com/?p=129</link>
		<comments>http://marketing64.com/?p=129#comments</comments>
		<pubDate>Fri, 10 Apr 2009 20:39:26 +0000</pubDate>
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		<br />
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		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[communications in business]]></category>

		<category><![CDATA[communications process]]></category>

		<category><![CDATA[hierarchy models]]></category>

		<category><![CDATA[how to communicate]]></category>

		<category><![CDATA[marketing communications]]></category>

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		<description><![CDATA[A commonality shared by all elements of the promotional mix is that their function is to communicate. Thus, it is important that advertising and promotional planners have an understanding of the communication process.
Communication has been variously defined as the &#8220;passing of information,&#8221; the &#8220;exchange of ideas,&#8221; or the &#8220;process of establishing a commonness or oneness [...]]]></description>
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		<title>Marketing concepts - Pricing Methods</title>
		<link>http://marketing64.com/?p=120</link>
		<comments>http://marketing64.com/?p=120#comments</comments>
		<pubDate>Fri, 10 Apr 2009 17:18:39 +0000</pubDate>
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		<category><![CDATA[Marketing Concepts]]></category>

		<category><![CDATA[Personal Brand]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[captive pricing]]></category>

		<category><![CDATA[competition-based pricing]]></category>

		<category><![CDATA[cost-based pricing]]></category>

		<category><![CDATA[customer-based pricing]]></category>

		<category><![CDATA[mark-up pricing]]></category>

		<category><![CDATA[market penetration]]></category>

		<category><![CDATA[market skimming]]></category>

		<category><![CDATA[premium pricing]]></category>

		<category><![CDATA[price bundling]]></category>

		<category><![CDATA[pricing methods]]></category>

		<category><![CDATA[psychological pricing]]></category>

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		<description><![CDATA[                                                                                                                                                                                                                                                                                                                                                                                                                                                                <br />
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