A product is a physical good, service, idea, person, or place that is capable of offering tangible and intangible attributes that individuals or organisations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value to acquire it. (Blythe, [...]
CLASSIFYING NEW PRODUCTS
Continuous Innovation
This type of innovation is a simple changing or improving of an already existing product where the adopter still uses the product in the same fashion as they had before. An example of a continuous innovation is now seen in the automobile industry as it continues to change and develop.
- Dynamically [...]
WHAT IS INTERNATIONAL MARKETING?
International marketing is the marketing of goods, services, and information across international boundaries. The home firm’s domestic approach may be ineffective, counterproductive, or illegal in foreign markets.
CHALLENGES OF THE INTERNATIONAL MARKETING ENVIRONMENT
1. Culture
2. Markets
3. Data
4. Politics
5. Governments
6. Economies
7. Finance
8. Business
9. Control
MOTIVES FOR INTERNATIONALISATION [...]
A commonality shared by all elements of the promotional mix is that their function is to communicate. Thus, it is important that advertising and promotional planners have an understanding of the communication process.
Communication has been variously defined as the “passing of information,” the “exchange of ideas,” or the “process of establishing a commonness or oneness [...]